Helvetica Neue also has a Cyrillic typeface that should be used wherever applicable. Substitute typefaces for Chinese (Hei Chinese W7 and W12) and Japanese languages (DFHS Gothic Japanese W5 and W9) have been chosen for their visual resemblance to the Helvetica Neue weights we use. Non-Latin typefaces: In regions where non-Latin alphabets are in use, it is important to communicate using the local alphabetic system. Please visit Digital UI Library for web fonts. Web fonts: Special versions of the Helvetica Neue fonts are required for web use. Download link can be found at the end of the page. The numbers refer to the specific weight and are part of the typeface name (e.g. Primary typeface: We use two weights of the Helvetica Neue typeface, 55 Roman and 75 Bold including italics. Its simple and neutral character allows content to speak for itself, free of decorative elements. It is a classic sans serif that is both functional and highly legible.
Helvetica Neue is selected as the corporate typeface. Used correctly and consistently, typography is a strong branding tool that adds clarity and distinctiveness.
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